Is your Business using Google Display Network Technology? – Updated 2021
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Google Display Network provides you with a route to display your ads on millions of locations.
These locations can include various websites, online games, web feeds and online video sites. It is the most powerful tool for reaching customers in the right place at the right time. It provides you with effective ad exposure beyond the search results.
Google Display Network allows you to create ads that include text, images, and interactive videos. You can display these ads on relevant websites. You can track the performance of your campaign, manage your budget and analyse outcomes.
Google Display Network helps you reach new customers, select specific pages or websites where your ads will appear, and engage the customers with appealing ad formats. It provides you a variety of targeting alternatives.
The best part of this advertising platform is you can select one, or more than one from the following options to target your audience and drive top level traffic to your own business website :
Enables you to show relevant ads to users across the entire Display Network. You can easily measure the performance of each keyword and make changes accordingly. Google Display Network uses broad match, so use a limited number of keywords to target placement based on a relevant theme of ad groups.
lets you put your ads on entire websites, specific pages of a website, apps, games, or video sites. You can use the following types of placement targeting :
1) Automatic Placement: In this type of placement, Google selects placement automatically based on your keywords.
2) Managed Placement: In managed placement, you can select specific locations and set bids accordingly.
3) Negative Placement: With this type of placement, you can exclude irrelevant placements that are not driving any quality traffic to your business website.
Helps you select specific topics, and Google will display your ads only on the websites relevant to your topic. It is the best way to expand your reach on related websites without targeting them one by one.
Remarketing and Interest Targeting
Provides you with the ability to reach the right clients with the right ads. Remarketing brings the people back who have already visited your website. You can also target people based on their online behaviour by identifying their common interests. It improves conversion rates, too.
Geographic, Language, and Demographic Targeting
Enables you to show your ads by region, postal code, language, age range, or gender. With these targeting options, you can spend your budget only on the people who are interested in your business website, product link or service.
Google Display Network
This also provides you with the advanced tools for ad-scheduling, frequency capping, and site category exclusion. It helps you manage separate advertising campaigns with separate budgets that maximize your ROI. It generates awareness and improves sales by placing your ads in front of the most interested people, more often than not.
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