Top 5 Lead Generation Methods In 2022
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Lead generation takes time and investigation. That’s down to the fact that nearly every business is different. One of your entrepreneur pals might suggest to you that email marketing is the key to success and that you should be doing it. This may be true for them, but might not have the same effect on your business.
The only way to appropriately determine the effectiveness of a lead-generation strategy is to test and break down data. We’ve collected a list of our Top 5 lead generation methods to give you some knowledge and ideas. Not all the methods will work for your business or niche, but we’re sure there will be one or two that you could profit from.
An influencer is an individual that boasts an impressive amount of followers and engagement status on social media. These guys, gals or NB’s post photos and vids of themselves using products or services, generally getting paid in the process.
Now, we’re apprehensive that we said this is a list of FREE ways to generate leads, so we aren’t going to tell you to go out and find someone with 3 million followers on Instagram. Rather, search for the term ‘micro influencer’ in the Discover section on Instagram.
A micro influencer is someone that has a following of between 3k and 10k people. They produce the same kind of content as normal influencers, but have a much lower reach. Most of them will post about your product or service for free, all they generally ask for is one of your products for free in return.
Top Tip: Be sure to approach micro influencers that are in the same niche as your target market. For illustration, if you’re dealing to gym leggings, you should approach personal coaches / trainers pt’s etc or specifically fitness enthusiasts because their followers will formerly have a keen interest in your type of products.
These days, you can deliver your communication or offer straight into the lap of your new or existing client. By successfully building an email list of website visitors or former customers, you’ll have the capability to remarket them or upsell any previous products they might have purchased from you.
Our favourite tool for this type of lead generation is Mailchimp. It’s a paid tool but has a free plan available, which we find to be the best around. You can send email campaigns to up to 5k subscribers for FREE. Head over to Mailchimp and open up a free account and take a look at how easy it’s to create your own email.
Top Tip: Although Mailchimp is great for most people starting out, we use our own in-house invite only mail system to avoid any data breaches from relying on larger outsourced companies that are usually the direct target of hijackers and cybercriminals. We protect our business data for all our clients as standard.
By offering your own customers a referral payment, you’re principally creating your own advertising machines to go out and find your business. You’ll be surprised by how many people will talk about your business, products, or services when they’ve a cash incentive.
We find the best time to speak to someone about referring their friends and family members to us is once they’ve first received their product or service from us. They will generally be on a high and be thankful for the service they received, thus will gladly share your business website with friends.
Top Tip: If you have a consultancy business and decided to pay a £100 referral payment for those who support your business, hand your client 10 of your business cards and tell them that you have just given them, £1000.
When they question you to what you mean, simply explain “For each person that you send to me, I’ll pay you £100 when they buy one of my services. I’ve given you 10 cards at the moment, that’s £1000 of possible earnings for you”. However, then we don’t know what will! If that doesn’t get someone excited.
We’ve seen a huge rise in FREE downloadable content over the past two years, and there’s only one reason for it – lead generation. Businesses will now offer a free downloadable guide to a subject within their niche in exchange for your email address. They will also add your data to their emailing list and hit you with some exclusive offers that might intrigue you.
Think about it, by providing a simple piece of information, you’ll make up your own database for no cost whatsoever. Not to mention, you can have total piece of mind that each subscriber is authentically interested in the products or services that you offer, therefore adding your conversion rate when you begin email marketing.
Top Tip: Our favourite type of downloadable content is a PDF. You’re able to deliver the message that you want, whilst branding it to your business identity. Keep it as A4 size in case your subscriber chooses to print off a dupe. Be sure to include contact information, such as your web address, email, and contact number, along with any social media you may have.
Social Media Activity
We’ve seen a lot of businesses getting this wrong. They go at social media like a bull in a china shop and set up accounts on every social media channel out there, then interact with their audiences a handful of times each month, if not less.
Rather, you should choose between one and three social media channels, set up accounts and optimize them with your most recent and correct information. Also, you can begin posting meaty, intriguing content with links back to your website. Always reply to commentary and reviews to maximize your engagement levels.
Top Tip: Businesses generally either forget to post on all of their social channels or come lazy and miss out one or two. Before getting to this stage, we recommend that you open a Hootsuite account.
Hootsuite is a platform that allows you to post to multiple social media channels without ever having to move down from their website. This site is FREE to use for over to three social media accounts, so you can post on Facebook, Twitter, and Instagram within seconds.
Also don’t forget to check out my previous post regarding social media with my free social media management tool pack below:
So, there you have it, our Top 5 FREE Ways To Generate Leads! We hope that you’ve learnt something useful, but if you do require any support in any of these areas also please head over to our contact page and request a call back.
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To our continued health and success
Eric – CEO Top Level Traffic – Web Design Bridgend.
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