5 Top Reasons To Use Local SEO – Updated, 2022
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What are the signs that you need a local SEO strategy? “Local” is the key word in this question. Does your business attract customers from zero to fifteen miles away? Is it feasible for potential customers to travel ten minutes to come to your business to get your products and services? It is likely that you need to manage your local SEO strategy if you can answer yes to these questions.
Why should you care about local SEO? What are its benefits?
The goal of local SEO is to optimize your online presence to attract local business from Google and other search engines. 46% of all Google searchers look for local information, according to Hubspot’s local SEO statistics. The majority of consumers who used local SEO near me searches to find local products or services visited a store within five miles.
Is local SEO effective? It sure is if you own the right business. How do you get started? In order to demonstrate why local SEO is important for your business success, we’ve put together a list of five reasons.
#1 – Consumers seeking your products and services will see your business details
Remember the good old days when you searched through the yellow pages to find businesses that offered the products and services you wanted?
Today on your laptop, desktop, or mobile device, you simply type the product or service you are looking for into a search engine. Results will appear within seconds. When you type “near me,” you’ll see everything that’s close enough to drive from where you are.
It’s pretty cool. You save time with local SEO “near me” searches. All you have to do is pick what you like, pull up the map and directions, and you’re done. Look closely at the results and you’ll see they’re populated by online business directories, just like the yellow pages of old.
Both local and organic SEO are important when comparing them. Organic SEO strategies help your pages rank in search engine results for specific keywords and keyword phrases (the goal of content marketing). Local SEO, however, is an essential part of any business that caters to a local audience. A global business that draws customers from all over is somewhat less concerned with it.
#2 – Boost your organic and local pack rankings with consistently accurate online directory citations
Across the top-ranking local citations and business directories, your business name, address, and phone number should be displayed accurately and consistently. Name, Address, and Phone (NAP Data) are the three items that constitute your NAP data. Search engine bots are more likely to feature your business in the search engine results pages (SERPs) if they are confident that your information is accurate and consistent.
I think that’s fair. Would you be frustrated if Google sent you to a business that isn’t there or provided you with an outdated phone number? There are many places on the internet where search engines look for information about your business, not limited to just your website.
The data becomes trustworthy when it appears in several places and is consistent and accurate. If Google or Bing, for instance, find the data confusing or inconsistent, they consider it less valid-less reliable. Search engines will therefore bypass you in favour of a business with more consistent NAP Data.
#3 – You Get More Links Back to Your Business Site From Authoritative, Trusted Sites
Search engine optimization relies heavily on backlinks, or links that point to your site from trustworthy, authoritative sources. Validating your website’s existence, they provide proof that it is a force to be reckoned with in the vast online world.
A few directory citation sites also display hyperlinks to website URLs as ‘dofollow’ links within their listings. This gives you valuable link equity. In contrast to ‘nofollow’ links, which are nice, but do not contribute to your SEO, search engines use backlinks to determine your domain authority.
Are you looking for another way to get a backlink (more on backlinks here) while doing something else worthwhile to build your business? Consider joining your local chamber of commerce or other business organization. A local link to your website will be provided, and you will be able to network at events in your area. There may be business opportunities or even backlink opportunities at these events.
You may also want vendors or product providers to link to your website (with a dofollow link, of course).
#4 – Your business will be closer to ranking on the first page.
On search engine results pages (SERPs), business directories occupy a lot of space. As a result, local businesses listed in their directories often appear at the top of local search results. But if you’re not listed…
You’ll lose valuable website traffic from clients if you don’t get your business website listed in these local citations business directories.
In spite of having the best pizza in town, if a guy across town can’t find you when he searches for “pizza near me,” he will go to your competitor. And that brings us to Reason #5.
5 – Your business will have more opportunities for third-party reviews
Here are the three pillars that will help you rank well in the Google Local Map Pack.
What is your website’s ability to target the keywords or topics your potential customers would search for?
What makes your business stand out online?
What is the distance between your business and a potential customer searching for your products or services?
We’ve touched on relevance and distance. Now let’s talk about presence: the positive reputation your business enjoys online, and the comments it receives. Where does this information come from? Customers can post reviews of local businesses on many citations and directories.
Your business will benefit from this perk if you provide excellent service, thus it will increase phone leads. But good reviews aren’t enough. You must also respond to them. Don’t worry if you get a bad review. Stay calm and respond appropriately. Resolve the issue as soon as possible. If you can’t respond at all, at least apologize.
Here are more tips on local SEO
On your Contact Us page, list all of your staffed locations, including their complete name, address, and phone number.
If your business has fewer than ten locations, list the full name, address, and telephone number of each location in the footer.
On your website, make sure your phone number is easily accessible-and clickable on mobile devices.
Make sure your NAP Data is consistent across all pages of your website, just like you want to be consistent on directories.
You need a separate page with unique content for each site if your business has multiple locations. Do not copy and paste content from one page to another.
Your Local SEO should be tailored to your type of business
Therefore, what you don’t know online can harm you. In the absence of a local SEO strategy, your business may be leaving money on the table for your competitor across the street.
Like organic SEO, local SEO takes time and patience to succeed and should include good content writing as one of the many tools. That’s why many businesses hire local SEO agencies like Top Level Traffic – Web Design Bridgend to handle everything.
Are you worried about getting your company’s information into business directories?
We will take care of it for you.
Would you like a digital marketing agency to help you optimize your local SEO? Top Level Traffic is your local SEO solution!
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To our continued health and success,
Eric – CEO Top Level Traffic – Web Design Bridgend.
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