How to market your small business without breaking the bank: 7 tips – Updated 2022
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Your business must invest in marketing in some way if you want to grow. Even though word-of-mouth is effective, it is not sufficient by itself. Market your small business both in person and online to secure your future.
- The first fact about marketing is that it’s expensive.
- The second fact about marketing is that it’s necessary.
On a shoestring budget, this can be a real challenge. Due to the high prices associated with running a business and the overwhelming number of options it involves, marketing is sometimes overlooked. However, marketing your small business is essential.
In order to help your business, Top Level Traffic has taken the time to publish our 7 Small Business Marketing Tips That Won’t Break The Bank below:
1. Always carry business cards
Always carry business cards whether you’re attending a networking event or heading to your local supermarket. You can exchange your business website information quickly and demonstrate your professionalism with a business card. Almost anywhere can be a potential client or vendor meeting, so prepare yourself accordingly.
2. Build your network
The strategy ties into the business card strategy and works both online and in person. Leverage your network to the fullest extent possible, since they already know you and trust you. All you need to do is send them a simple LinkedIn or Facebook message telling them that your business is open. Then, highlight the different services that can help them.
3. Encourage referrals by offering incentives
We love this one! Offer your current clients a 10% discount (or a price point to suit your business) off their next invoice if they refer you a new customer. As opposed to cash incentives, this ensures that your client will only benefit from the reward if they continue to use your services. It’s always a smart idea to send out an email every few months to jog their memory. This can not only increase customers, but also at the least drive website traffic.
4. Establishing small business partnerships
Joining forces with other small businesses is a smart idea. Search for businesses that may not be in the same niche, but have very similar audiences. You can set up a referral programme in which each business refers the other customers and pays a 10% commission for the first project booked. In addition, In addition, you can offer package deals and split the profits based on workload or new calls. Finally, you can launch a social media contest in which each business contributes to the prize and markets it to their client base.
5. Using email marketing
You know, all those email addresses you’ve collected from past orders and social media contests? Do not disregard their value. Stay in touch with your customers through email marketing campaigns. Mailchimp is our personal favourite because you can add up to 2,000 subscribers and send them marketing material for free.
6. Prizes and Contests
Contests and competitions are a great way to get new clients or increase your social media presence. Potential customers have everything to gain and nothing to lose by taking advantage of this low-risk, high-reward opportunity. If you ask them to follow your page or provide your email address, that isn’t that much to ask in exchange for free stuff, is it?
7. Begin writing
The benefits of content marketing include improving your ranking for more keywords, keeping your site content fresh, and establishing expertise in your chosen field. It shows potential clients that you are active and keep your website updated, so they’re more likely to trust what they read. You should write blog posts with a specific purpose in mind, like getting users to subscribe to your email list, or picking up the phone and calling you.
Even if we don’t like it, marketing is necessary if we want our businesses to survive, let alone grow. These 7 Small Business Marketing Tips can help you make the most of your budget so that you can actively invest in your business.
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