Evolving Marketing Strategies. – Updated, 2022

Top Level Traffic Web Design Bridgend and South Wales UK Marketing Strategies

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Marketing strategies can make the difference between a successful sales campaign and a failure. In order to capitalize on the latest craze, you need to understand new technology, market trends, and then how to implement your own changes in order to evolve.

 

The following are the changes we expect to see:

>>Related Post: Content Marketing Ideas For Your Business<<<

Top Level Traffic Web Design Bridgend and South Wales UK Marketing Strategies

1. Direct-to-Consumer (D2C).

 

With more people turning to the internet to make purchases, Direct-2-Consumer businesses will continue to grow. 

Online shopping is on the rise, which is great news for anyone who runs an ecommerce business. 

Amazon and other giants have been competing against ecommerce website stores since the beginning of the pandemic. 

Currently, they hold 14% of the market share, and that figure is expected to increase as more people turn to selling online.

2. Search by voice.

 

There is no surprise here, as Amazon Echo and Google Nest continue to gain popularity, with over 50% of UK homes having voice assistants. 

Over the past 12 months, voice search has increased by 6%, and this number is expected to increase in the future as well. 

If you want more website traffic, optimize your website for voice search. You can accomplish this by answering questions within your web page content.

Top Level Traffic Web Design Bridgend and South Wales UK Marketing Strategies

 

3. Live Video.

 

There is no way to scroll through a news feed without seeing live content. 

In the aftermath of the pandemic, major streaming sites such as Netflix and Disney+ saw an increase in popularity, but consumers are getting bored and are switching to live video. 

You need to go live if you want to share a message or promote something. Restream is a great way to stream across multiple platforms. 

Live video content has done 13% better over the past year and is believed to continue to grow.

Top Level Traffic Web Design Bridgend and South Wales UK Marketing Strategies

4. Competitors

 

Businesses are adapting as well as the world. There have never been so many businesses trying to compete online, which is why your website traffic is so important along with good website content. 

Increase your average order value by doing everything you can, include implementing the top level SEO strategies (Paid) or by doing it yourself free following our blog (Free). 

To do this, an ecommerce physical product business might offer additional add-on products at checkout. 

During an introductory call or email, you might want to showcase what other services you offer, if for example you offer a more service based business.

 

Top Level Traffic Web Design Bridgend and South Wales UK Marketing Strategies

 

5. Changes in privacy.

 

The iOS 14 changes have improved consumer privacy across Apple devices, as you might already know. 

Google is phasing out Cookies on its Chrome browser, which is used by 48% of UK businesses and marketers. 

Safari and Firefox have already implemented this change, making it more difficult to target paid ads.

Although there are some changes that you should be wary of, the future looks to be another fantastic few years for businesses online at least. 

As the economy begins to stabilize and consumers are buying once more, make sure you are in front of them by capitalizing on the latest marketing trends.

>>Related Post: Content Marketing Ideas For Your Business<<<

If you found this post “Evolving Marketing Strategies” helpful or interesting, please feel free to give it a share or like it, so others may find value in this post.

We will be happy to advise you along with answer any questions you may have. Be it with Manual Social Media Management from our team of experts, at a lower cost and yet at a higher level of quality than any automation tools.

Or maybe you just need some professional website design or branding? We have you covered.

Book your FREE no-obligation quote today!

Our normal service area is Bridgend, however, we also cover Swansea, Port Talbot, Bryncethin, Sarn, Ogmore Vale, Maesteg, Llantwit Major, Cowbridge, Barry, Penarth, Dinas Powys and Cardiff.

We can also offer worldwide remote support, with competitive rates and friendly, professional service. We are here to help. Or simply start a live chat in the bottom right of this page and say hello 🙂

To our continued health and success,

Eric – CEO Top Level Traffic – Web Design Bridgend.

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