A Guide To Creating An Online Marketing Plan – Updated, 2022
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It is important to consider all your goals when creating an online marketing plan. For a top-level online marketing plan, you need to know who your audience is, how to reach them, and what their buying process is.
Aside to the above, an online marketing plan will include the following.
This, again, will be based around data you have already collected such as knowing your audience, how to reach them, their preferred communication method/platforms along with their buying process.
>>Related Post:Why Measure Your Results-Driven Marketing Strategy<<<
Updates and management of the website.
From the start, create a website that takes into consideration all the rules of SEO.
Do this from the first page created, to every page that links in, and every article, blog post or image that you include.
Everything in your online marketing plan should be something that you know will advance your marketing goals, starting with your business website maintenance is key.
On-Page and Off-Page SEO.
It is even more valuable to get organic traffic than paid traffic that you don’t have to pay for through pay per clicks or other forms of advertising.
What’s the reason? It is more likely that audience members will become paying customers if they seek you out from top-level SEO practice, rather than the other way around.
Compared to someone who reads an advertisement and responds to it, they’re more likely to buy. We have written a lot of previous posts regarding social media, however, a great place to start is here.
Link Building On and Off Your Website.
In addition to helping search engines, link building helps your audience find your information more easily.
Create a link-building strategy that will provide external links to your content, as well as internal links to more of your content going forward.
More on link building in our previous post here
Email Marketing.
Email marketing is an essential part of any online marketing plan.
Your online marketing program will be infused with email marketing, and it is the lifeblood of your online marketing strategy.
Marketing via email is a great way to capture leads, convert them into customers, and more.
More on email marketing here
Blogging.
Websites and blogs are the starting point for everything.
Your blog or website is where you publish all your content, promote all your products, and provide all your services.
Your website or blog is the centre of your online presence, regardless of whether you have an ecommerce web store or not.
More on Blogging in our previous post here
Using social media.
Social media is a great way to reach your audience and promote your content, thus is next on our list for a top-level online marketing plan.
Additionally, it’s a great way to build trust with your targeted audience.
You can have conversations, share interesting things you read, share the information that others share with you, and lots more.
To order some social media management from us or for more information, click here
Or if you simply want a hands-off low-cost approach with automation to then do the rest manually, click here
Or, if you simply want to do it all yourself with free tools, check out our previous post here.
Pay Per Click.
In addition to other types of online marketing, you can conduct pay-per-click campaigns using Google Ads, Facebook Ads, Twitter Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads and more.
We even offer direct AI enhanced targeted traffic from our invite only in-house platform here
Reputation Management.
You can boost and manage your online reputation with articles, online reports, white papers, posts, messages, and more.
A useful aspect of an online marketing plan as we have previously covered that shouldn’t be overlooked is social media, as explained in a precious post in more detail here.
Want to create a marketing plan for your online business? We will gladly schedule a call with you once we receive a message from either our live chat in the bottom right of this page, email, call or text.
>>Related Post:Why Measure Your Results-Driven Marketing Strategy<<<
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Our normal service area is Bridgend, however, we also cover Swansea, Port Talbot, Bryncethin, Sarn, Ogmore Vale, Maesteg, Llantwit Major, Cowbridge, Barry, Penarth, Dinas Powys and Cardiff.
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To our continued health and success,
Eric – CEO Top Level Traffic – Web Design Bridgend.
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