If you thought it was hard choosing a profile picture, writing your bio and picking a cover image… well, now you have to make sure that you are regularly posting Write Engaging Facebook Posts, with interesting content on a highly consistent basis. Forever… No biggy then!
While delivering consistently high-quality posts on Facebook is hard though – and can present something of a steep learning curve – the good news is that you will only get better over time.
And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There’s no single answer to these types of questions – it all depends on the specific market that you’re hoping to promote your products and services to, these are all big questions you should try to answer while trying to write engaging Facebook posts. And for that reason, it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer.
How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won’t please everyone, so focus on pleasing the right people.
It sounds obvious, right? But you’d be surprised how many businesses forget this one key fact. How many times have you seen articles like ‘The 10 Best Ab Exercises’? Probably a million right? So you’re hardly going to click on it. On the other hand, if you’re writing things like ‘Why Sit Ups May be the WORST Way to Build Abs’ then you just might strike someone’s interest. Always ask yourself: would you read it?
Asking questions will allow you to write engaging Facebook posts, engage with your audience, which is what ‘engaging’ means. Remember: most people are narcissists and as such, they love a chance to make their opinion known.
Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers along with more importantly improve your business.
Posting content that shows you took their feedback into consideration can build customer loyalty thus show you value their ideas.
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They’re interested in the niche/industry you operate in so make sure your content stays focused on that and doesn’t meander.
Use engaging images and videos
Rich media like photos and videos get more attention and help your message stand out in News Feed
Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services
Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received
Offer perks or promotions
Offer special deals or perks to your fans or customers to keep them interested and to drive online sales or engagement. Include call to actions with links to the most relevant page on your website.
To improve engagement further with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency
Provide access to exclusive information
Reward people who are connected to your page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.
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