Social media started out as a fun route to connect with family and friends and has now grown into an affordable, vital marketing strategy for businesses of all sizes. Unfortunately, many businesses are overwhelmed by all the tasks that go into managing multiple messages across many social media accounts and not all but most successful businesses are hiring experts to take care of it for them.
What do Social Media Managers do?
Similar to virtual assistants, social media managers can offer a variety of services depending on their expertise and their clients’ needs. Services we can include for your business are :
- Develop marketing strategies based on client goals.
- Social media account set up.
- Post graphics and text on behalf of the client.
- Stay current and share on trends and news relevant to the client’s business.
- Community facilitation.
- Customer service.
- Marketing analysis.
What does it take to be a social media manager?
Although courses are popping up, becoming a social media manager requires experience more than education. With that told, there are things social media directors need to know beyond how to take a good selfie. Understand social media as a marketing tool. It’s one thing to get a bunch of followers to your cat tricks YouTube feed, it’s another to build a following for a business. Social media marketing is different from traditional marketing, which is why much business
Understand social media as a marketing tool. It’s one thing to get a bunch of followers to your cat tricks YouTube feed, it’s another to build a following for a business. Social media marketing is different from traditional marketing, which is why many businesses struggle with it. Social media is about having an interesting, informative and/ or entertaining conversation with the market.
Knowledge of the subtleties of the various platforms. There is no one-size-fits-all when it comes to posting on social media. Each platform has its rules and methods for best marketing practices. How a business promotes on Instagram should be different than how it markets on LinkedIn, because each platform is vastly different.
The ability to develop strategies that fulfill the client’s goals is clearly what it takes to be a social media manager. Effective social media marketing requires defining objectives and then developing a plan. Social media managers also need to help clients understand social media and how it works, and work with them to develop objectives that best fit social media. For example, research suggests that few sales are constructed through social media. However, social media is effective at building loyalty and trust, so engagement and list building would be better objectives than sales.
Be able to capture the client’s voice is another quality of a social media manager. If the client is fun and quirky, social media posts should reflect that.
Ability to manage several social media platforms for many clients. There is a host of tools, such as Hootsuite to help manage platforms, but the organization and a plan are crucial to ensuring every client gets their social media needs satisfied.
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I will be happy to advise you along with answer any questions you may have, be it with Manual Social Media Management from our team of experts, at a lower cost and yet at a higher level of quality than any automation tools.
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