7 Tips & Traps of Digital Marketing – Updated 2022
Share This Post
There are a number of mistakes business owners and individuals make in digital marketing, for some it’s part of the learning process. However, it is so easy to approach the concept of digital marketing blindly, even though it seems straightforward.
After all, good digital or marketing campaigns are expensive and rightly so as they work to drive website traffic to your product or service.
1. Overemphasizing Likes and Shares
It’s clear that if you’re getting a lot of likes and shares on social media, you’re gaining attention. Evidence suggests, however, that people do not read your content just because you have a lot of likes.
As a result, you shouldn’t worry too much about this aspect. It is more important to provide quality content for your readers.
2. Building a low-quality website
These days, internet users are able to spot a poor-quality website easily. Therefore, you do not want to have a website that doesn’t look professional. While there are free website builders available, it is still beneficial to hire professionals to develop your website.
If you don’t know why this is then you probably need to hire a web designer and discuss this with them as unless you have the knowledge to do it yourself you will more than likely end up costing your business rather than improving it.
Creating a website yourself is a little like cutting your own hair, I mean you can do it, but why would you want to end up with a job done but with a complete mess to look at.
3. Not evaluating the results.
Unless you make an assessment of the results of your digital marketing campaigns, it is pointless to launch campaigns. It’s pointless to invest thousands of pounds in promotional activities that don’t yield any return.
For example, if you go no phone leads, why would you spend more money there where it would be best spent on email campaigns if they were more profitable.
4. Failing to connect with your audience on social media.
You use social media to engage with your target audience by posting information and links. You need to reply to every comment you receive. Your comments and replies need to be relevant to your audience also and carry your brand experience when doing so.
5. Lack of audience research.
You should be attracting your audience with your content marketing. Therefore, it is not beneficial to produce an article that makes no appeal to any niche. When writing content, keep your audience in mind. It is important to customize your content based on the age, interests, and needs of your audience.
6. Excessive Promotion
It’s great that content marketing allows you to promote a wide range of products and services. Those items don’t necessarily have to be the subject of the article. Your article will not yield your desired results if it is full of promotional content.
Instead, you should provide informative content. You might share content that provides users with helpful tips and tricks if you offer web design or SEO services, for instance. The article can then end with a brief mention of your product or service. After all, you are still reading this, right? 🙂
Your content marketing strategy should not revolve around the call to action (CTA). To put it another way, the call to action should be presented as the next step the user should take.
You will be able to achieve great results for your business along with creating more leads if you avoid these mistakes in digital marketing. But of course do not forget to tie it all up into your social media also as that is another way to explode your marketing.
These days, it’s not easy to hire a good digital marketing agency in Bridged, South Wales, so it’s always a good idea to find out what clients think of them. You can trust us because we have a five-star rating on Google, Facebook, and Yell.
If you found this post ”7 tips & traps of digital marketing – updated 2022” helpful or interesting, please feel free to give it a share or like it, so others may find value in this post.
We will be happy to advise you along with answer any questions you may have. Be it with Manual Social Media Management from our team of experts, at a lower cost and yet at a higher level of quality than any automation tools.
Or maybe you just need some professional website design or branding? We have you covered.
We can also offer worldwide remote support, with competitive rates and friendly, professional service. We are here to help. Or simply start a live chat in the bottom right of this page and say hello 🙂
To our continued health and success,
Eric – CEO Top Level Traffic – Web Design Bridgend.
Subscribe To Our Newsletter
Get updates and learn from the best
More To Explore
Link building is the process of getting other websites to link to your website. As a result, the benefits of link building for your website
Your website is professional, and you have excellent products or services to offer. Now, you have all the tools you need to take advantage of