How To Find New Customers In 2022

Looking for new customers in 2022 but left scratching your head? You are certainly not alone. During the past year, many of us have had to change the way we advertise and conduct business.

 

Our article discusses five lead generation strategies to use in order to drive top level traffic to your business website, plus increase your leads overall.

1. Referrals

Referrals are one of our favourite ways to find new customers.

As long as you do it correctly, this method is extremely effective. However, don’t just randomly ask your customers if they know of any businesses that might be interested in your products or services, it’s not effective, it’s annoying.

You must ask for a referral at the right time.

You’re less likely to get a recommendation from a closed client who hasn’t yet started using your product or seen the benefits of your services.

Also, if your client has recently contacted you regarding a problem they’re dealing with, you should respond in the same way. Don’t bother asking for a referral if you’re in the middle of trying to resolve this issue for them also.

So, when is the best time to ask for a referral?

Anniversary celebrations are generally a good idea. Use the opportunity to ask for a referral if your client has been working with your company or purchasing from you for the past year or two.

Whenever a client upgrades from a basic plan to the premium plan, or if they place an order with you again, this is an effective time to do this. The fact that they are getting value from your offering is usually an indication that everything is going well.

2. Visibility on social media

Increasing your visibility on social media is another way to generate more leads for your business.

By increasing your visibility, we don’t mean spending most of your day posting on Facebook and Twitter.

Instead of spreading your efforts thinly across several social media platforms, choose one or two platforms and concentrate your efforts there.

Don’t decide one based on how much time you spend on each platform, but rather do your research before deciding on one. 

The platform you decide will depend on whom you want to reach. LinkedIn, for instance, is the most effective platform for companies looking to connect with B2B buyers.

Moreover, studies show that LinkedIn accounts for over 64% of all website visits from social media channels. LinkedIn is the place to be if you’re trying to target business customers.

How do you ensure that your social media activities are beneficial to you? Start by filling out your business profile. 

There are plenty of opportunities to provide information on Facebook, from opening hours to a brief history of your business. Statistics show that users with a completed profile are 40 times more likely to receive inquiries.

Besides filling out a few boxes, you should use click through buttons such as ‘learn more’ to encourage your visitors to visit your website. 

You’ll have a huge impact on the number of website visitors you receive, and in turn, the level of inquiries and sales you receive.

Last but not least, make sure you post regularly. The chances of your company being contacted for opportunities are ten times greater if you post content at least once a week.

3. Blogging

The idea of blogging was very new 10 years ago, and nobody really understood its benefits. We have been in sales and marketing for longer than we would care to admit.

As long as your company had a blog, and you published regular content, you were considered an expert in your industry, regardless of the quality of the content.

Nowadays, almost every company has a blog, and if you don’t have one, you’re missing out on a huge market.

Is it true that blog articles don’t generate leads if everyone writes them?

It’s all up to you.

Once a month, if you write a 500-word blog post and share it on your Facebook page, it’s unlikely you’ll see an increase in enquiries.

Providing real value to your target audience via your blogs a handful of times a month will, however, greatly impact your leads.

According to HubSpot, companies that published 16+ blog posts a month received almost 3.5 times more traffic than companies that published 0 to 4 posts a month.

It can take months for your blog posts to appear on search engines, so we recommend that you share your content on channels where your audience participates actively. 

Business groups may be found on Facebook, LinkedIn, forums and other popular discussion sites such as Quora.

Focusing on both quality and quantity is the key to creating blog posts that increase your inquiry level. Leads will go to your competitor instead if you slack on either of these.

Utilize simple SEO strategies to optimize your blog articles for search engines. To learn more about Search Engine Optimization, check out our other blog posts for in depth techniques that work.

4. Online Website Tool

Inbound marketing describes the idea of creating value for your leads and customers in order to entice them to contact you.

Anyone who works in sales, or has experience with this, knows that an effective lead magnet is to offer;

· e-books

· Case Studies

· Checklists

· Reports

· Cheat Sheets

What are the common elements in all of these? 

All of them are static. 

Therefore, you do not need to hire a developer to build a bespoke tool for your website traffic. Make a PDF Cheat Sheet for example with some great tips for improving a business.

Sure, you’ll get a few leads from this, which might be enough to justify taking the time to create something like this. It will be even more effective to generate leads if you provide a resource that is interactive.

Human beings love to interact. Therefore, giving visitors something to interact with will keep them on your website for longer and increase the chances of converting them into a lead. 

An interactive quiz could be one of these tools to determine what type of trainer is best for them.

You can also use the following interactive tools on your website:

. Webinars

· Assessments

· Calculators

You don’t need extensive coding knowledge to build these tools. Head over to such websites as Lead Quizzes, Outgrow or Content Tools for help.

5. Paid advertisements

Lastly, we can increase sales by using paid ads or PPC. When we mention PPC, you probably think of Google Ads first.

While Google Ads is a great way to advertise a business and get more leads, Facebook and LinkedIn are also more effective marketing channels.

Why should you use Facebook Ads or LinkedIn Ads instead of Google Ads?

First, Facebook and LinkedIn allow you to advertise to highly targeted audiences. It is possible to refine your audience based on many factors, including location, age, job title, interests, and industry.

Are you looking for sales managers in Cardiff? Swansea’s electricians between 25 and 50 years old? No problem.

The same can be said for Google Ads, but you’re limited to a few demographics compared to social media. In addition, Facebook and LinkedIn Ads are much more cost-effective than Google, but why?

Google Ads is such a mainstream platform, and the competition for keywords is fierce. Since more businesses are targeting specific keywords, Google will just increase the price and get us all bidding for the top spots. 

Honestly, it is an effective business model, and they have done very well from it over the past two decades.

Yet, Facebook and LinkedIn aren’t as popular with marketers. Even more so with Instagram, Twitter, TikTok also!

As a result, advertising on social media is becoming increasingly popular and is progressing at a rapid pace. We expect the cost of social media advertising to increase over the next five years, but we do not expect it to surpass that of Google Ads, so you should be fine using this method.

You need to choose the right type of advertisement now that you know where to advertise to reach your goals. This is a case where we need to find new customers, so a lead generation ad would be perfect.

Advertisements such as Sponsored Content, Direct Sponsored Content, Sponsored In Mail, Text Ads, and Dynamic Ads are also commonly used.

Summary

You can use paid ads to find new customers and increase sales, but there are plenty of other strategies that can work for your business.

You need to take a close look at your resources. Creating a blog is a great way to share your great ideas with business people. Ask your loyal customers to recommend you to others.

In order to succeed at lead generation, keep trying until you find what works for you. We will be able to assist you with finding new customers and increasing sales. Please contact us if you need help, support, or advice.

If you found this post ”How To Find New Customers” helpful or interesting, please feel free to give it a share or like it, so others may find value in this post.

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