The importance of having a mobile responsive website – Updated 2022
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A question we get often: ” What is the benefit of a mobile responsive website “?
This can be quite tricky as there are not just one there are several! However, I will try my best and explain a few below in the hope to help your website:
You might be thinking about what a mobile responsive website even means. In short, it refers to a website that has the ability to automatically resize itself to different screen sizes such as desktops, tablets, and mobile phones. Also not to mention even more devices such as a smartwatch or the screen in a tesla!
Aesthetically this is important since websites are viewed across an array of screen sizes. Nevertheless, there is more to a mobile responsive website.
Ofcom statement – smartphones are used more than desktop and laptop computers when searching the internet.
Another important factor is that on average people are spending up to two times more each day online using their smartphone this has increased tenfold due to lockdowns2021.
If you don’t have a mobile responsive website then the URL (your website) will not show up organically on Google search listings also. In 2015 Google did an algorithm update that shook the web development industry completely.
The update referred to as Mobilegeddon designed websites that are not responsive will not show up organically on googles listing no matter what you’ve done in terms of SEO.
In May 2016, more than a year after the original “mobile-friendly” update, Google rolled out another ranking signal increase to give even more advantage mobile-friendly websites on mobile search.
If you are considering a mobile responsive website then you should consider these three questions:
- Does your existing online business website represent your business correctly to your prospective customers?
- Does your website impress your customers so they feel the need to come back time and time again?
- How well exactly does your website display across multiple screen sizes effortlessly?
The first impressions mean quite a large amount in my opinion. Think of it as shop windows, naturally, as humans we have been attracted to the best-looking window displays while shopping in the high street so it is the same effect when someone visits your business website.
It’s the same principle because it is the difference between someone clicking off your website instantly disgusted or frustrated to enjoying and converting into a customer lead or a new client for your business. If you have a badly designed/developed website then it’s more likely for them to leave.
This could result in your lost client looking to competitors who have invested time and money into their online presence. Often your website is usually the first experience a consumer gets from your business.
So, there are a few reasons to get a mobile responsive website. If you need a website design company and web programmer then look no further, rest assured we take care of all this, to enable the best digital business optimisation services for your brand and company.
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