Web design is one of the most important parts of any Internet marketing strategy.
It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.
But how dramatically does it actually impact your bottom line?
In this post, we’ll take a look at five major aspects of web design and how you can improve all of them.
Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.
Often, you’ll hear marketing experts (including us) talk about web design in two extremes:
Older websites that look like they were made in 1996
Newer, sleeker websites that adhere to modern web design standards
Many websites fall between those two options, but they represent opposite ends of a spectrum.
It’s possible to have a site somewhere in the middle – one that looks attractive, but maybe it was last updated in 2007.
Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.
Modern web design trends include:
- Responsive design
- Parallax scrolling
- Big, bold fonts
- Eye-catching “hero” images
Responsive design means using the code on your website that makes it look and function the same, regardless of the device someone uses to access it.
So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.
Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.
Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.
Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens.
That makes your customer experience smoother, and it lets your viewers get the most value from every sentence on your site.
Eye-catching “hero” images are big, full-width graphics near the top of articles that provide which you summarizing visible representation of the written text below.
They became the name “hero” because these images champion this article with which they’re associated. They’re ideal for creating clicks for cultural multimedia, and they’re ideal introductions to thoughts on your site.
Last, multimedia identifies images, videos, interactives, and other visible elements that help split up text and instruct your visitors.
Multimedia is honest game for virtually any site on your site from a post to a 100-site downloadable guide.
If you include it, you make your articles a lot more scannable, engaging, and enjoyable for readers.
But this all has to do with your site’s appearance. Web design impacts a lot more than just how a website looks.
Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site.
When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.
Several web design elements contribute to professionalism, including:
- A culture page
- Photos of staff
- Customer results
A culture page is part of your site that’s exclusively dedicated to talking about your company’s approach to daily operations.
Do you have certain values at your company? Do you maintain certain traditions? Do you celebrate anything unique?
These are all great additions to a culture page since they show what your company does besides work. Even your customers will be interested to see that your employees are happy.
Speaking of employee happiness, photos of staff can also go a long way in reinforcing professionalism.
Whether you choose to show them together at a happy hour or hard at work is up to you. Either way, you’re adding faces to your business that shows visitors you’re more than a brand name – you’re a thriving company.
Last, you can showcase customer results. If you can quantify your work in any way – even if it’s how many air conditioners you repaired last year – you can highlight that information on your site.
This demonstrates professionalism because it shows that you have your customers in mind, even those who haven’t converted yet.
Visitors who see that will understand that you’re a customer-focused business that values itself in terms of what you can deliver.
Still, professionalism needs another element that web design can offer – and it’s essential no matter what kind of business you own.
Clarity means designing your website so visitors can find what they want as quickly as possible.
Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.
Today, navigation comes in a few well-known styles:
- Drop-down menu
- Breadcrumb navigation is inspired by the story of Hansel
Whenever someone clicks to a new web page, your site automatically adds their earlier web page to a navigation bar. Then, a consumer can click back to that page in an instant if they want.
A drop-down menu lets someone hover their cursor spanning a menu concept and start to see the websites that category has.
Then, they can go to the page that needs them to get the info they want.
These navigation strategies could work mutually, too. Your homepage may use drop-down menus, as soon as someone clicks to a fresh page, you may use breadcrumb navigation on that web site to let users get back to where these were.
In a natural way, you have loads of additional options for navigation. But they are both most popular and useful in the net design world.
4. Load time
Load time identifies the time someone must wait for a full page on your site to show on the device(s).
Insert time is a significant Google standing factor, and it’s become imperative to online success as more consumers move toward utilizing the web on cellular devices.
The present day Internet user can be involved with websites that insert in the blink of an eye and – moreover – use negligible data.
So how is it possible to lessen your site’s launching time?
- Optimize image sizes
- Remove auto-play multimedia
- Use white space
First, you can optimize image sizes on your website to make certain your site tons as fast as possible.
To achieve that, use .jpg data for your images. This is actually the best way showing high-resolution pics or pictures while minimizing how big is the file.
Next, you should remove auto-play multi-media like video recording and audio.
Which means your users won’t use big chunks of their mobile data when each goes to your internet site on the smartphones.
Plus, auto-play multi-media can be an irritating way to market content anyhow. Most users will leave your web page if they get there and there’s automatically a video tutorial in their face.
Instead, make your media require manual activation on every web page.
Last, you can use white space more frequently to reduce data demand.
White space is any unused space on your web pages. No text message, no images, no videos – nothing at all.
White space spreads out your text message and elements to make them simpler to see, especially for mobile users.
This makes it easier for visitors to understand everything on a page so they don’t have to re-read content.
In a nutshell, that makes white space focus on two levels. It can help your pages insert super fast and it creates them more readable.
Overall, which makes web design imperative to the swiftness of your site. You can even use these strategies mutually to help your own pages load as fast as possible.
Conversions are probably the most significant part of web site design.
In the end, your business won’t prosper online without them.
Web site design can impact conversions in one thousand various ways, and they’re all important, but these three are a few of the most impactful:
- KISS principle
Color sounds typical, but in web site design, it identifies a color scheme that intelligently uses contrast to showcase selling propositions.
So if your site runs on the cool color scheme, use warm colors like red or yellowish for your calling to action. That helps them stick out so people will get them easier and convert.
The KISS process means for “Keep It Simple, Stupid.”
The idea is always that simpler designs are better designs. When you yourself have an easy-to-follow, sorted out the website, you make it that easier for people to convert.
You don’t need noisy backgrounds or showy sharp graphics to sell your small business online – it’s actually safer to stay simple.
Previous, faces may appear a little peculiar as a web site design principle. However, the idea is always that real human faces help prospects connect with your business.
You could utilize stock images, but this is most effective by using your own personnel.
Actually, you show someone the real human side of your small business to make sure they feel convenient contacting you.
It might not exactly appear to be much, but that runs quite a distance in building trust, fostering a beneficial relationship, and finally earning a fresh customer.
Through the use of all three of the concepts simultaneously, you make your site far more efficient at gaining new customers.
( Yes I currently do not show my face however my trusted clients obviously know what I look like, it all coincides with building your own brand.
as I mentioned above that is unique to myself and my brand. )
So how does your site’s design impact customer experience?
We are here to help, or simply start a live chat in the bottom right of this page and say hello 🙂
Have you any idea of any different ways to improve prospects’ experience on your site with web site design?
Allow me to know in the comments!